Nurses Week 2024 Campaign | CrossMed Healthcare Staffing

For Nurses Week 2024, I created a social media campaign for CrossMed Healthcare Staffing, producing five branded posts to be shared daily throughout the week. Each piece was designed not only to honor the impact of traveling nurses but also to engage viewers through interactive elements, such as quizzes, trend highlights, and 'this or that' graphics, that invite participation and deepen the storytelling experience. All of which also aligned closely with CrossMed’s voice, color palette, and brand guidelines.

To expand the project for my portfolio, I developed a suite of conceptual promotional materials, including gift bag tags, digital and print advertising banners, branded sweatshirts, stickers, and drawstring bags. These items were designed to extend the campaign beyond digital platforms, creating a cohesive and engaging brand experience that traveling nurses could share and enjoy during Nurses Week.